Qualified Leads with PPC Domination

Anyone that develops websites will get asked by their client "Can you make me get to #1 on Google?"

The short answer is "No" The long answer is you can organically achieve spectacular results by following the steps below...
How to get a good Google placement.
Determine what you want to be found as

If you are a insurance firm, you might want to think of your unique service proposition and determine if you want to be found as simply insurance or IP insurance.
Determine what markets you can actually service

There is no point in being #1 in Timbuktu if you serve Baltimore.

Actually do a search for IP Lawyers North Sydney see if your competition is already there, if so you could be losing valuable leads.
How do you get there?

1. Understand the Page Title, Keywords and Description

* Make the title: "XYZ Lawfirm name - IP Lawyers North Sydney (Intellectual Property)"
* Add the keywords: "law, lawyer, lawfirm, sydney, north, company name, IP, intellectual property"
* Description: "We are a lawfirm based in North Sydney that specialise in IP Law"

2. Check your content

Does your content have the words lawyers IP North and Sydney in it? Make sure it does. Link to a page within your content with your key phrase in it if possible, eg, web design perth goes to our home page.

3. Make sure you have a Google sitemap

We all know it is important to have a sitemap so visitors can quickly find pages on your site, equally it is important create a Google SiteMap and to let Google know that it is there.

4. Validation and Accessibility

* Use the W3C validator to make sure that your site has the correct HTML code.
* Avoid tables in your website (unless they are used for tabular data).
* Make sure every picture has an alternative text description, vision impaired people, text only browsers and Google will love your site.
* If possible have a picture or descriptive text as an alternate to Flash.
* If possible make your site menu render as list items this is not only semantically correct but all pages will be navigable even if JavaScript is switched off.
* Try to make your content first in your HTML and position it with styles. That way when you switch off styles, the most important information is first.

5. Let Google know

Create a free account on Google and in webmaster tools add your site details, Google will visit the pages and you can tell it where your Google site map is.
If you are revamping a site make sure you remove old pages from the Google index and redirect others to the new page names.

6. Let the world know

Link to your website from blogs, forums, anywhere you go make sure you have a link to your website
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