Qualified Leads with PPC Domination

Anyone that develops websites will get asked by their client "Can you make me get to #1 on Google?"

The short answer is "No" The long answer is you can organically achieve spectacular results by following the steps below...
How to get a good Google placement.
Determine what you want to be found as

If you are a insurance firm, you might want to think of your unique service proposition and determine if you want to be found as simply insurance or IP insurance.
Determine what markets you can actually service

There is no point in being #1 in Timbuktu if you serve Baltimore.

Actually do a search for IP Lawyers North Sydney see if your competition is already there, if so you could be losing valuable leads.
How do you get there?

1. Understand the Page Title, Keywords and Description

* Make the title: "XYZ Lawfirm name - IP Lawyers North Sydney (Intellectual Property)"
* Add the keywords: "law, lawyer, lawfirm, sydney, north, company name, IP, intellectual property"
* Description: "We are a lawfirm based in North Sydney that specialise in IP Law"

2. Check your content

Does your content have the words lawyers IP North and Sydney in it? Make sure it does. Link to a page within your content with your key phrase in it if possible, eg, web design perth goes to our home page.

3. Make sure you have a Google sitemap

We all know it is important to have a sitemap so visitors can quickly find pages on your site, equally it is important create a Google SiteMap and to let Google know that it is there.

4. Validation and Accessibility

* Use the W3C validator to make sure that your site has the correct HTML code.
* Avoid tables in your website (unless they are used for tabular data).
* Make sure every picture has an alternative text description, vision impaired people, text only browsers and Google will love your site.
* If possible have a picture or descriptive text as an alternate to Flash.
* If possible make your site menu render as list items this is not only semantically correct but all pages will be navigable even if JavaScript is switched off.
* Try to make your content first in your HTML and position it with styles. That way when you switch off styles, the most important information is first.

5. Let Google know

Create a free account on Google and in webmaster tools add your site details, Google will visit the pages and you can tell it where your Google site map is.
If you are revamping a site make sure you remove old pages from the Google index and redirect others to the new page names.

6. Let the world know

Link to your website from blogs, forums, anywhere you go make sure you have a link to your website
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PPC Domination

Websites are being created everyday, using this growing phenomenon to their advantage, Google created Google AdSense. Google AdSense is a tool that anyone who owns a website can utilize. It is a simple process and the monetary reward can be limitless. With Google AdSense a company’s money making possibilities can increase exponentially. This program is ideal for any website owner and it is a great incentive for those who don’t own a website to consider creating one. Whether a website enjoys the benefits of high traffic or a smaller scale viewing, utilizing Google AdSense does not cost the user a penny. It is simply an added money generating tool that can only benefit the user. There is no start-up fee, no hidden monthly costs, just a simple straightforward program that can help the user and Google make money! Google AdSense is a great way to generate extra income even while you are away, for example, on vacation. You do not have to do anything more than set up a website and ensure that you have a steady flow of viewer traffic. This is why AdSense is ideal for blogging websites. A blogger can simply post a few articles and let the ads on the page generate a monetary return. And, the more a blogger posts, the more possible viewer traffic, you can imagine the great earning potential. How does it work? To utilize Google AdSense simply visit Google’s website and create an AdSense account. Within a few days, you will be notified whether your account has been accepted or denied. If your account has been accepted, you can then utilize your “AdSense for content” publisher id number which looks something like this ca-pub-9187111800071908. This id number acts to populate your website with Google ads and every time a viewer of your page clicks on an ad, you receive a percentage of what Google earns. Two things to be aware of when using Google AdSense Though the benefits of using Google AdSense are limitless, Google does use discretion and does not give an AdSense account to all website users. If they do not approve of your website’s company, subject matter, or services, for example your account request can be denied. Do not fret though! Create a new website. Google is looking to make money and they want to give their account access to websites they feel will generate a profitable return. It is also important to note that Google can track viewer traffic. If they find that ad clicks are being generating by the same website too often or the activity seems suspicious, i.e. you cannot click the ads on your own page your account will be closed. If this happens to you, getting your account access back can be close to impossible. Google does not tolerate the misuse of their program. Though it is a money making endeavor for both parties, the user and Google, it is still a privilege they are offering you, so be sure to respect their policies.
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